MITHRIDATE was founded in London in 2018 and is headquartered in Guangzhou by CEO Tina Jiang. At the root of the brand is a commitment to craftsmanship, timeless design and an innovative approach to transcending traditional season cycles. The brand lends its name from Mithridates VI, the ancient King of Pontus, who famously safeguarded himself against poisons through his self-devised antidotes—a concept mirrored in the brand’s ethos of resilience and rule-breaking creativity. The first MITHRIDATE store opened in Shanghai in 2022 and another seven independent retail stores across China now join it.
About Daniel Fletcher
Born in Cheshire in the North West of England, Daniel Fletcher launched Daniel W. Fletcher shortly after graduating from the prestigious Central Saint Martins in 2015. Alongside running his eponymous brand for almost a decade, he simultaneously held roles at JW Anderson and at Louis Vuitton, before becoming artistic director of Fiorucci. He is the winner of several industry awards including a LVMH Prize nomination, a GQ Award and a semi-finalist of the International Woolmark Prize.